March 2025
Press Release
Hannover Fairs Turkey’s B2B Platform Recognized with Future of CIO & Awards Honor
Cihan Keser, IT, Digitalization Projects, and Data Management Director at Hannover Fairs Turkey (HFT), received the ‘Strategic Transformation Leader’ award for his B2B platform project at one of the most prestigious technology industry award events. Developed entirely with HFT’s internal resources, the innovative B2B platform matches exhibitors with the right visitors based on their interests and offered services. Aligned with HFT’s new-generation exhibition concept and digital transformation strategy, the B2B platform enables exhibitors to establish more efficient business relationships and attract more buyers to their stands.
Hannover Fairs Turkey (HFT), responsible for planning, organizing, and executing Deutsche Messe AG's trade fairs in Türkiye—one of the world's top 10 trade fair companies—continues to enhance its events with value-added services. HFT received an award in the "Strategic Transformation Leaders" category at the CIO Awards for its internally developed B2B platform. The platform stands out not only for its advantages but also for the significant added value it brings to the exhibition industry.
The platform enables companies to fully leverage collaboration opportunities
The AI-powered algorithm in the B2B platform functions like a search engine, using an indexing model to deliver precise and accurate B2B matching between exhibitors and buyers. This enables exhibitors to connect with numerous new customers, expanding their business network. Demonstrating HFT’s success in leveraging technology as a strategic transformation tool, the platform also enhances the trade fair experience for visitors. Beyond increasing the value of exhibitions, it empowers companies to maximize collaboration opportunities. This advanced technology drives innovation and strategic growth, while opening doors to new business opportunities.
What is the B2B Platform?
Developed by Hannover Fairs Turkey in 2021, the platform has transformed digital know-how into a service that enhances and complements trade fairs. Today, it offers more than just event participation—it creates an ecosystem where exhibitors can easily connect and communicate. Bringing together local and international exhibitors, associations, and visitors, the B2B platform facilitates seamless business relationships. Companies can showcase all their products and services on the platform, making them easily accessible to potential partners. Designed to enhance stand participation efficiency, the platform allows exhibitors to schedule meetings before the trade fair. Even after the event, exhibitors can organize follow-up meetings with buyers they couldn’t meet face-to-face. By extending business opportunities beyond the physical fairground, the platform enables companies to connect with a global audience year-round. This provides a significant advantage, especially for companies looking to establish international collaborations.
